With an integrated multimedia platform that delivers unrivalled engagement, targeting and branding solutions for advertisers and marketers, Asia Financial offers its global audience the latest financial news, interviews with experts, content creation and bonds with access to China’s previously untapped markets. In partnership with Capital Link International, it is the only media-branded index company in Asia, having published over 4,000 news articles since the first quarter of 2020, and having its Index recognised by the prestigious Swiss and German regulators.
CWJ worked closely with both Asia Financial and its partner company Capital Link International to create a range of design ideas for use across the business. Through competitor research, our team identified high-performing digital content, devising a content strategy and calendar to increase audience engagement and advertise to a global audience. Our team were also asked to design their new corporate branding for use across a range of literature, investor decks and the company website.
With the help of CWJ Media, the launch of the new Asia Financial corporate branding and company website in April 2020 has been hugely successful, with more than 250,000 unique visitors each month. Our team has also overseen the design of corporate stationery and a range of investor decks to promote the company to the financial sector.
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